SEO · Portland, Maine
SEO for how people search now
We help businesses get found everywhere they need to, across Google, AI answers and even social media.
Welcome to the future of search. For more than seven years, Sonar’s Portland, Maine-based SEO experts have quietly helped clients optimize their sites by focusing on fundamentals. As the landscape shifts towards AI search, we’re leaning even harder into that approach. That’s because search has always been about more than technical jargon, keywords and traffic. We’ve got the technical tweaks covered and our audits also cover the core issues that keep most sites from performing. It’s all about starting and maintaining a meaningful conversation with customers, using intuitive language that aligns with how real people think.
What’s included
Our own take on SEO
01
“Traditional” Search Audits
The future of search tomorrow starts with SEO fundamentals today. Whether you want to gain or maintain market presence, it’s critical to make sure you’re building on a sound foundation.
02
AEO/GEO/AI Search
Years of research inform our approach to increasing visibility, citations and ensuring accurate representation of your brand in AI answers.
03
Comprehensive Content Strategies
It’s not about writing for humans or writing for machines. It’s about meeting consumers where they are across channels, with an experience that earns trust and builds your reputation. We call these “Decentralized Search Strategies.”
04
Local SEO
Your local footprint has never been more important. Local SEO still drives foot traffic and calls, but it also provides valuable context and critical signals we know LLMs analyze for relevance. Consistency is king and can’t be ignored.
Get started
Bridge the divide between traditional media and digital tactics.
Omni-channel campaigns from Sonar reach your audiences where and when you need to most.
Reach out using the form on the right, or give us a call at 207-747-5536
Can organic traffic still increase today?
Using our own data, we recently built a case for intelligent investments in search infrastructure, including AI-optimized content.
By the numbers
Proof in a few numbers
2
Persistent technical issues solved.
6
Listing inaccuracies resolved.
+56%
Increase in year-over-year organic traffic.
How we work
What sets our homegrown, Portland, Maine SEO experts apart
Zero jargon, ever
Knowledge is power and SEO should be table stakes for any business.
A clear verdict
Either you have the visibility you need or you don’t. We’ll tell you.
Ongoing support
Any diagnosis is only as good as the implementation that comes after.
Related work
Results from this kind of work
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Rancourt & Co.
Read the case study: Rancourt & Co.See how Rancourt improved site structure, technical SEO, and search alignment to build a foundation for long-term organic growth.
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Polartec
Read the case study: PolartecSee how Polartec improved visibility among product developers and decision makers through a targeted B2B digital strategy focused on high-value audiences.
What clients say
In their words
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Partnering with Sonar Digital has significantly boosted our community presence at Rosemont Market & Bakery. Their team is creative, forward-thinking, and truly invested in our story. Having such a resourceful local marketing team like Sonar Digital is a great asset to us. Strongly recommend their expertise!
Local Retail & Food Business
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Moving our marketing over to Sonar was the best decision we ever made. We struggled to show up on Google and build our organic traffic profile but after (and continuing) working with sonar we have seen a consistent & significant growth across all of our channels. We currently use them for organic search/SEO, PPC advertising, display advertising, and more.I speak for the whole team when I say that we love working with the entire Sonar team!
Event & Hospitality Technology Company
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We had the pleasure of working with Sonar Digital on an SEO project for Echo81, and the results have been outstanding. From the start, their team was knowledgeable, communicative, and truly invested in helping us achieve better site performance. They took the time to understand our unique needs and implemented strategies that have significantly boosted our online presence. The team’s expertise and commitment to our goals made a real difference, and they provided insightful recommendations along the way. We would highly recommend Sonar Digital to anyone looking to improve their SEO and digital visibility—they bring both skill and a genuine partnership approach to their work. Thank you, Sonar, for a job well done!
Marine Technology & Equipment Company
Questions
Frequently asked questions
How important is technical SEO?
Most SEO agencies talk about technical almost exclusively. In our opinion, that’s a less-than-forthcoming, somewhat dated approach. In our experience, your technical SEO is either solid, or it’s not. And increasingly, with modern web publishing being what it is, there usually isn’t anything glaringly wrong. At Sonar, all SEO projects still begin with a technical audit, but that’s only because it’s important to get out of the way before content work starts. After all, there’s no sense in creating content that can’t be reliably accessed by search engines, right?
What are Core Web Vitals, and do I need to be concerned?
Core Web Vitals are a relatively new factor that Google takes into account when assessing site performance. Mostly, it involves how your site and pages load, how quickly and continuity between mobile and desktop. If your Core Web Vitals are “failing” (Google’s words, not ours), there are factors like cost of addressing issues and position relative to competition that affect whether or not we’ll recommend tackling them.
How long does an SEO project take?
80-90% of Sonar SEO project are completed within six weeks. That’s how long it takes us to get your project slated into existing work flows, and dig into Discovery and Strategy. Need to get a read on what’s going on faster? We can help. Just give us a call.
What about AI?!
It’s true, AI is changing search. But when it comes down to it, good fundamentals have never been more important. Whether you’re optimizing for GPT, Gemini or regular old Google, one thing matters: does your site clearly and effectively represent your business? But don’t take our word for it, because Google execs have been saying that SEO = AEO/GEO for several years.
Get started today
And get on your way to better results and a clear way forward.
Call