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Notes on search, AI, advertising and measurement from the Sonar team.
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Best Practices Guide: Optimizing Google Business Profile for Paid Ad Success In Local Service Ads Campaigns
Google is moving its local service advertising entirely into the main Google Ads platform. With this upgrade, your Google Business Profile acts as the launchpad for your ads. Moving forward, the Google Ads system will automatically pull your business name,…
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Read: Google Local Services Ads Are Moving to Performance Max: What Businesses Need to Know
Google Local Services Ads Are Moving to Performance Max: What Businesses Need to Know
If you are a business that depends on phone calls and booked jobs from Google search – think contractors, plumbers, HVAC companies, lawyers, dentists, or any local service…
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Read: Wondering How to Improve Website AI Visibility? It Starts (But Doesn’t End) with SEO
Wondering How to Improve Website AI Visibility? It Starts (But Doesn’t End) with SEO
Generative AI is really a misnomer. This technology doesn’t generate new answers so much as it reconfigures existing information. So if you’re trying to improve a website’s AI…
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Read: What are “Generative Engine Optimization (GEO),” “Answer Engine Optimization (AEO),” “AI search” and Why they are so Important to Your Marketing in 2026
What are “Generative Engine Optimization (GEO),” “Answer Engine Optimization (AEO),” “AI search” and Why they are so Important to Your Marketing in 2026
It’s pretty exciting to be witnessing the birth of a marketing discipline, so much so that we don’t seem to even have a consensus on what to call…
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Read: ChatGPT Ads are Officially Now a Thing, and For Advertisers, They’re Cheaper Than Ever. Here’s What You Need to Know.
ChatGPT Ads are Officially Now a Thing, and For Advertisers, They’re Cheaper Than Ever. Here’s What You Need to Know.
Since ChatGPT ads were introduced about a year ago, the costs associated with it limited the pool of advertisers to the select few who could cut a $200,000…
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Read: Is SEO Still Worth It Amidst the Zero-Click Chaos? A Case Study Featuring Our Own Data
Is SEO Still Worth It Amidst the Zero-Click Chaos? A Case Study Featuring Our Own Data
At Sonar, we put our money where our mouth is as much as possible. Given all the upheaval in marketing, and very valid concerns teams are having about…
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Read: Creative-Driven Advertising: Adapting to the AI-Powered Future of Paid Media
Creative-Driven Advertising: Adapting to the AI-Powered Future of Paid Media
Digital advertising is evolving quickly as platforms like Google and Meta increasingly rely on artificial intelligence to determine how ads are delivered, who sees them, and which messages…
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Read: Want to Understand How to Optimize for AEO/GEO? Understand How AI Search Works First
Want to Understand How to Optimize for AEO/GEO? Understand How AI Search Works First
GEO or AEO is essentially a marketing challenge that started with, well, marketing. This technology has been presented to us as “answer engines,” and it’s pretty easy to…
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Read: What Generative AI Adoption Statistics Straight From the Horse’s Mouth Say About AEO/GEO and Whether You Need to Be Doing It
What Generative AI Adoption Statistics Straight From the Horse’s Mouth Say About AEO/GEO and Whether You Need to Be Doing It
Generative AI adoption for 18-24 year-olds and 25-34 year-olds is almost double that of the next largest user group, 35-44 year olds. For older generations, it’s fractional by…
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Read: Ask for Proof: Why We Don’t Ask for Citations in LLMS, and Why We Should
Ask for Proof: Why We Don’t Ask for Citations in LLMS, and Why We Should
Is the marketing of LLMs as “answer engines” determining user behavior?Unless you’re already in the habit of asking for citations in LLMs you use, the answer is probably…
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Read: White Paper: B2B Biotech Google Ads Paid Search
White Paper: B2B Biotech Google Ads Paid Search
Sonar recently assumed management of a local manufacturer in the biotech space. This new client operated on a B2B basis, targeting labs in need of its specialized analysis…
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