Local SEO services that build business visibility across search and AI
Whether or not you have a brick and mortar presence, your Google Business Profile and other local listings shape your footprint online.
LOCAL SEO
The backbone of your business
With Google My Business, and Now Google Business Profiles, Google wrote the rules for how local businesses show up online. For most business owners, other local listings were an afterthought. But the fact of the matter is that the consistency of your business data, the simple facts like your address and phone number, have been hugely important. And it’s only getting moreso.
Did you know that most AI tools start with a cursory look at your listings when considering whether or not you’re reputable enough to cite? At Sonar our local SEO services cater to Maine businesses and beyond. That’s because it’s not longer just a “Google thing,” ChatGPT, Claude, Perplexity and other answer engine will mention what we call “stable entities,” ie, businesses whose listings across even obscure sites and listing aggregators contain nearly identical details. And reviews no longer just nudge people toward one in-person experience or another. Your reviews across Google Business and other sites may even get quoted by AI. And that goes for good, and bad.
What’s included: Local SEO Services
- Complete business data audits
- Profile set up & optimization
- Listing reconciliation
- Review solicitation
- Reputation recovery
How it works
Local SEO is not just for locals
01
NAP is Good For Your Health
Name, Address and Phone number, A.K.A. “NAP,” has always been essential to Google’s local SEO parameters. Now, it’s the basis of whether or not you even qualify to show up in AI answers. We get data aligned to provide the right details so you show up on maps and more when customers search. We work locally and with larger businesses, nationally.
02
Reviews = Reputation++
Fun Fact: Google Maps will only show your location for searches that include “best” (i.e. “best coffee shop”) if you have a 4-star rating or better. Providing a high-quality experience for customers both online and off is crucial. Sonar can create custom workflows for your business to make getting reviews a breeze. We specialize in building, and even repairing, reputations.
03
Beyond Your Website
Did you know that even for small businesses, most engagement happens before people visit your site? Google, Facebook, Yelp and listing sites allow consumers to learn about you without ever seeing your website. Monitoring your local listings (all of them) is no longer optional, and Sonar can help with specialized guidance to help you prioritize.
Get started
Bridge the divide between traditional media and digital tactics.
Omni-channel campaigns from Sonar reach your audiences where and when you need to most.
Reach out using the form on the right, or give us a call at 207-747-5536
Questions
Frequently Asked Questions
I don’t have a Google Business Profile, or I can’t get into it. Can you help?
Absolutely, yes. We help owners of businesses of all sizes create new accounts or gain access to old ones. And the way those accounts are set up matters so that you can maintain accurate listings, get reviews and get back to focusing on what really matters.
Do outdated listing sites like Mapquest really matter? How about obscure ones like Apple Maps?
The answer here is yes. In fact, even ancient review sites like FourSquare feed into the consistency signals that matter for AI search visibility. An old address, phone number or email has a way of haunting a business all across the web. The good news is that listing clean up is typically more tedious than it is hard. We’ll hunt down your listings for you and submit change requests wherever possible.
I really hate asking customers for reviews. Do I really have to?
You don’t have to, but if your competitors do, then you should. SEO, and now AI search optimization, are an arms race. Whoever does more, whether that’s ensuring listing accuracy or getting more, great reviews, will win. So wherever it’s a relatively light lift, our recommendation is always to do due diligence at the very least.
How can I tell your local SEO services are working?
Google Business Profile isn’t just a billboard for your business. It also offers solid insights on who is finding your business across the maps interface on both desktop and mobile, and even if they called or got directions. Additionally, assuming your site has a base level of SEO authority, you may also see an uptick in traffic from AI answer engines as your citations increase.
More SEO services
Get started today
And get on your way to better results and a clear way forward.
Call