Social media
Social Media Marketing Strategy & Management
Rapid platform updates and fractured attention spans require blended paid and organic strategies.
Whether you’re a business owner managing marketing yourself or part of an internal marketing team looking for additional support Sonar is here to lead the way. From connecting with your audience and expanding it, to ushering customers from awareness to conversion, we dig into the details and provide a road map for how to work towards your business goals. If you’re wondering how your competition is winning at social, it’s about planning and resources, not gimmicks or trends. The best plan, as we like to say, is the one that gets done.
What’s included
We put the “media” in social media
01
Numbers & Data 1st, 2nd & 3rd
Success on social is no accident. Rather than leaning on hunches and hype, we focus on the numbers and data that actually drive performance. A little polish and flash don’t hurt, but they aren’t the only thing driving your competitors’ visibility.
02
Realistic Budgeting
Facebook and Instagram aren’t exactly the money making free-for-all they once were, but they are still far more affordable than legacy media like TV and print. We’ll help you pinpoint the right budget and platforms to reach your most valuable audience effectively.
03
Audience Strategy
We engineer social media marketing for clients in Maine’s surprisingly complex ecosystem and further afield. And while the goal is always to drive demand, what we’re really working towards is a better understanding of who you need to reach, and how.
04
Informed Creative
The creative you show your customers is more important now than ever. That’s because the AI embedded in social platforms assess engagement post-by-post and ad-by-ad. Sonar drives creative strategy with a testing framework that yields actual insights.
Get started
Bridge the divide between traditional media and digital tactics.
Omni-channel campaigns from Sonar reach your audiences where and when you need to most.
Reach out using the form on the right, or give us a call at 207-747-5536
All social media is pay-to-play
Did you know that the average organic social media post only reaches 2-6% of your audience? Social media has officially become pay-to-play. We’ll help you create a strategy that strategically allocates your budget for maximum impact across target demos.
How we work
What sets this apart
Exceptional Audiences
Using best-in-class data analytics, we’ll create audiences tailored to your specific needs.
Organic Integration
Your paid strategy should dovetail with your everyday organic efforts. Find out how today.
Any Platform, Anytime
Facebook, Instagram, LinkedIn, TikTok and YouTube
Related work
Results from this kind of work
-
Rosemont Market & Bakery
Read the case study: Rosemont Market & BakerySee how Rosemont Market & Bakery used local digital marketing to increase store visits, grow engagement, and expand reach across Southern Maine.
-
Maine Maritime Academy
Read the case study: Maine Maritime AcademySee how Maine Maritime Academy used paid search and social to increase undergraduate inquiries and improve enrollment marketing performance.
-
RestauRent
Read the case study: RestauRentSee how RestauRent used paid search and social to build early demand, refine positioning, and grow an event booking platform.
What clients say
In their words
-
Partnering with Sonar Digital has significantly boosted our community presence at Rosemont Market & Bakery. Their team is creative, forward-thinking, and truly invested in our story. Having such a resourceful local marketing team like Sonar Digital is a great asset to us. Strongly recommend their expertise!
Local Retail & Food Business
-
I’ve had the pleasure of working with the Sonar Digital team as our dedicated digital marketing partner for the past 7 months. As the sole rep for TEMO in North America, a French Electric Outboard Motor company, I need all the help I can get with promoting our products and website online. Sonar has been professional and effective at every step, and their efforts in Google Search ads, Meta advertising, and SEO optimization have led to the most successful season TEMO has had in the US so far! I meet with Joe Conway, Rebecca Warner, and Hannah Crilley on a regular basis, and they are all exceptionally good at what they do. If you have a business of any size, and are looking to build your online presence and brand, I cannot recommend them enough!
Marine Technology Company
-
Joe and his entire team have as their first priority having excellent relationships with their clients. The quality of these relationships along with their incredible expertise, clarity of work and marketing strategies help to create and support short and long term business growth. I highly recommend Sonar Digital Marketing without reservation.
Family & Parenting Support Services
Questions
Questions we hear about this service
Which social media platform(s) should I advertise on to reach my target audience?
Well, that depends – but we can help you figure it out. We conduct a comprehensive analysis of audience development across platforms like Meta, Reddit, Pinterest, LinkedIn, and TikTok. Using audience size and your available resources as guiding factors, we identify the best channels to prioritize. Through testing, we refine placements and determine the most effective platforms for your business to reach its target audience.
How much budget do I need to advertise on social media and when should I start to see a return on my investment?
We can provide tiered recommendations based on your ideal audience(s) or tailor an audience strategy to work within your resources. Our strategic approach builds brand recognition and interest by serving awareness ads that engage a broader audience through cost-effective reach. Once intent is detected, we deliver retargeting ads designed to drive conversions to a warmed audience. The retargeting phase is where you can expect to see measurable returns.
How do I know if my social media advertising is working?
Before launching, we collaborate with you to understand your business goals and establish key performance indicators (KPIs) to measure success. Once ads are live, we monitor performance closely on the platform and through your Google Analytics account. At the end of each month we share detailed performance insights, discussing successes, potential adjustments, recommendations, and next steps. It’s our job to ensure you always know how your ads are performing in relation to your business goals.
What kind of content do I need for social media advertising and how often should I be updating it?
We recommend launching awareness campaigns with a short video to introduce your brand, as video content sets the foundation for effective retargeting. Generally, creative assets should be refreshed every 2–3 months, though this may vary based on factors like audience size. Our team closely monitors performance to provide timely creative recommendations and alert you to any signs of fatigue.
Get started today
And get on your way to better results and a clear way forward.
Call