Case study
Rosemont
Sonar’s integrated digital strategy helped Rosemont Market & Bakery drive store visits, grow revenue, and strengthen connections across Southern Maine.
Services
SEM + PPC • Social Media Marketing • SEO • CRM & Email Marketing
Industry
Food & Beverage, Retail
The challenge
Turning Digital Discovery into Store Visits
Rosemont Market & Bakery is a staple across Greater Portland, known for its neighborhood markets, prepared foods, and locally focused offerings. As Rosemont expanded across Southern Maine, the goal was to increase regional awareness, drive store visits, and grow seasonal pre-orders—turning digital engagement into real-world customer activity and supporting continued growth across its locations.
Key objectives
- Increase regional awareness across Greater Portland communities
- Drive more customers into Rosemont store locations
- Grow online pre-orders tied to seasonal promotions and events
- Strengthen ongoing engagement with the local community
The solution
An Integrated Local Marketing Strategy
We partnered with Rosemont Market & Bakery to develop a coordinated digital strategy that reached local audiences across search, social, email, and video. By connecting these channels, we engaged customers throughout the discovery process, from initial awareness to seasonal promotions, community events, and online pre-orders.
The strategy focused on building brand visibility across Southern Maine while turning digital engagement into meaningful action. Search captured customers actively looking for local offerings, while social and video expanded Rosemont’s reach and email strengthened ongoing community relationships. Together, these channels created a connected customer journey that supported increased website activity, seasonal purchasing, and visits to Rosemont’s neighborhood markets.
The approach
How the strategy took shape
01
Step 1
Strengthen Local Search Presence: Focused on capturing high-intent searches for local grocery, bakery, and prepared food offerings across Southern Maine.
02
Step 2
Expand Social & Community Engagement: Paid social campaigns helped increase awareness, promote seasonal offerings, and introduce the brand to new local audiences.
03
Step 3
Build Email as a Community Channel: Newsletters and automated campaigns helped highlight events, seasonal offerings, and encourage repeat visits to Rosemont locations.
04
Step 4
Support Digital Growth with SEO & Website Improvements: Following the launch of a new website, SEO improvements and location page optimization made it easier for customers to find nearby markets and key information.
Results
Strong, measurable results
24%
Revenue Growth
42%
Increase in Direct Traffic
27%
More Items Purchased
A shift to a full-funnel strategy across search, display, and video expanded visibility and strengthened engagement. As reach increased, so did brand familiarity, leading to more direct traffic and deeper interaction.
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The story
A Digital Program Built Around Community
As Rosemont’s digital marketing strategy evolved, insights from one channel began informing others. Search demand revealed seasonal trends and customer interests, while campaign data helped shape messaging and promotions that resonated with local audiences. Together, these insights helped refine the strategy over time. Seasonal promotions, holiday pre-orders, and community events became key opportunities to connect with local audiences and drive store visits.
The next opportunity
With strong digital engagement established, the next opportunity lies in continuing to connect online discovery with in-store activity, helping more local customers turn interest into visits.
Key takeaway
Consistent, community-focused digital marketing helped Rosemont grow local awareness, strengthen customer connections, and drive meaningful engagement online and in stores.
Four years into the partnership, digital marketing now plays an important role in helping Rosemont reach new customers while staying connected with the communities it serves. Looking for hyper-local marketing support? See how we work alongside marketing teams to provide additional strategy and execution.
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And get on your way to better results and a clear way forward.
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