SEO content strategy & optimization
Make your site sing with content optimized for both SEO and AI search.
SEo CONTENT
Welcome to the new frontier
Search no longer means just one narrowly defined thing. That’s because different consumers have search in different ways across different platforms. At Sonar, we call it “decentralized search.” And while an increasing amount of hype in the content space focuses on AI, we see every day that the fundamentals have never been more important.
That means thoughtful content, and if you’re looking to stand out and get eyes on your brand, it also means human-centered creative and writing. We’re here for the occasional AI assist, but the verdict is in on AI content at scale. Google hates it, and so do users. At Sonar, we rely on extensive data analysis to identify opportunities to really connect with your audience and complex information frameworks that harness the power of machine learning instead of working against it.
What’s included
- Keyword/topic strategy development
- Gap vs. opportunity analysis
- Audience alignment audits
- Structured & unstructured data augmentation
- PR/social media integration & coordination
How it works
Organization, Relevance and Structure
01
Information Architecture
How you organize your content is just as important as what’s in it. Google and other search engines use bots to crawl your site. Just like humans, bots have limited bandwidth for how much work they can do. A coherent site structure that “Silos” content allows bots and humans to more easily identify what matters on your site.
02
Content Strategy
Content strategy is now a blend keyword research with strategic topical relevance. At Sonar we surface the topics your specific target audiences search across SEO and AI to identify gaps and find opportunities to align with new customers. Let us provide a framework for targeting topics related to your brand across search, social and more.
03
Structured Data
Search is changing, fast. Almost every recent evolution has involved some use of “structured data,” a hybrid of human and machine language to supercharge search relevance. Google and AI tools love good content with great markup implementation, and its the number one way our clients are getting ahead in today’s search landscape.
Get started
Bridge the divide between traditional media and digital tactics.
Omni-channel campaigns from Sonar reach your audiences where and when you need to most.
Reach out using the form on the right, or give us a call at 207-747-5536
Questions
Frequently Asked Questions
Can I still increase my traffic with content marketing?
In many cases, yes. The rules are changing, but for the majority of businesses that never implemented content marketing to its fullest potential, there’s still opportunity. The key is to create site copy, blog posts and social media content that aligns with how your audience thinks and is memorable.
How do I know what kind of content performs?
We mine a diverse set of data sources to build a complete view of what’s most important to your audience. That can include Google’s keyword data, generative AI insights reports and even your own sales call transcripts if you have them. One-size fits all approaches no longer work, what every business needs is a custom strategy that evolves with the changing landscape.
Social media search optimization is really a thing?
Your keyword and content strategy should absolutely extend to Instagram, YouTube and TikTok. Savvy creators have been harnessing the power of on-platform search to increase exposure and expand their audiences for years. There are just a few important rules to learn, which also needs to be supported with a smart, cohesive strategy.
What can I do to increase the odds that my content is cited by AI?
As we explain on our AEO/GEO page, getting AI to cite your content starts with making sure your site is accessible. Beyond the technical elements, there are also emerging best practices when it comes to content formatting. We know, for instance, that AI systems are more likely to cite content that includes a concentrated summary at the beginning. Unique data also increases the likelihood that your brand will earn a citation.
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And get on your way to better results and a clear way forward.
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