Service name
SEM & PPC: Google Ads Management + Bing
Our unique approach to SEM & PPC Advertising keeps Sonar accounts on an even keel and an upward trajectory.
Advertising on Google and Bing has been the standard bearer for high intent conversions and leads for decades. At Sonar Unlimited, we know Text, Display and YouTube ads, and when to combine them into new AI-enable campaigns. Whether you’re looking build out a brand new efforts or preserve the value you’ve been getting out of an existing account, we can help. The rules are changing almost daily, but we’ll make sure money is flowing into your pocket, and keep big tech in line.
What’s included
What we offer: Google Ads management
01
Google Text Ads
Paid search is still the fastest—and often the easiest—way to identify existing demand in the marketplace, and address it. Whether you’re looking to bolster solid organic search performance or supercharge your exposure on Google, this is the way to do it! Plus, you get real time data and insights.
02
Display/Banner Ads
Need to bump up awareness levels for your brand or products without breaking the bank? Running Display—aka, “Banner Ads”—is a no-brainer then. We offer both Google Display management as well as programmatic options to get your ads onto high quality sites and protect it from bad placements.
03
YouTube Ads
YouTube is now been the top streaming service on TVs in American households. Period. It’s affordable, especially when compared to traditional TV and even CTV. It’s also extremely customizable, to almost any niche audience anywhere. You get more, more relevant exposure, for less.
04
Bing Ads
Bing is the unsung hero of search advertising. For just a small incremental cost, we can clone your Google Ads account into Bing to expand reach and increase relevant. Got a technical audience or targeting an industry that favor the Microsoft environment? It’s a great option, especially for B2B marketing.
Get started
Bridge the divide between traditional media and digital tactics.
Omni-channel campaigns from Sonar reach your audiences where and when you need to most.
Reach out using the form on the right, or give us a call at 207-747-5536
B2B Paid Search: The White Paper
They said it couldn’t be done. Build a productive, profitable paid search program for the manufacturer of high-tech microscopes? We did it, and then some…
By the numbers
Proof in a few numbers
-66%
Decrease in cost per acquisition.
+375%
Increase in clicks.
+1055.6%
Increase in conversions.
How we work
What sets Sonar apart
Conversion tracking
We’re sticklers for accurate, immaculate data transmission.
Day-to-day management
Set-it and forget-it isn’t even in our vocabulary.
You’re along for the ride
Education is a part of everything we do, so you understand what’s happening and why.
Related work
Results from this kind of work
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Near & Native
Read the case study: Near & NativeSee how Near & Native used a Google Shopping pilot to validate demand, understand shopper behavior, and establish a baseline for future growth.
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Fantasy Football Players Championship
Read the case study: Fantasy Football Players ChampionshipSee how FFPC used paid search to capture high-intent demand, improve efficiency, and drive league registrations in a competitive fantasy sports market.
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Rosemont Market & Bakery
Read the case study: Rosemont Market & BakerySee how Rosemont Market & Bakery used local digital marketing to increase store visits, grow engagement, and expand reach across Southern Maine.
What clients say
In their words
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Partnering with Sonar Digital has significantly boosted our community presence at Rosemont Market & Bakery. Their team is creative, forward-thinking, and truly invested in our story. Having such a resourceful local marketing team like Sonar Digital is a great asset to us. Strongly recommend their expertise!
Local Retail & Food Business
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Moving our marketing over to Sonar was the best decision we ever made. We struggled to show up on Google and build our organic traffic profile but after (and continuing) working with sonar we have seen a consistent & significant growth across all of our channels. We currently use them for organic search/SEO, PPC advertising, display advertising, and more.I speak for the whole team when I say that we love working with the entire Sonar team!
Event & Hospitality Technology Company
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I’ve had the pleasure of working with the Sonar Digital team as our dedicated digital marketing partner for the past 7 months. As the sole rep for TEMO in North America, a French Electric Outboard Motor company, I need all the help I can get with promoting our products and website online. Sonar has been professional and effective at every step, and their efforts in Google Search ads, Meta advertising, and SEO optimization have led to the most successful season TEMO has had in the US so far! I meet with Joe Conway, Rebecca Warner, and Hannah Crilley on a regular basis, and they are all exceptionally good at what they do. If you have a business of any size, and are looking to build your online presence and brand, I cannot recommend them enough!
Marine Technology Company
Questions
Frequently asked questions
Do I need an existing Google Ads account to get started?
No—we can help you set one up and get it plumbed through to other important tools like Google Analytics and Google My Business. If you do have an existing account, we’ll work with you to establish proper ownership (you should always own your accounts, not an agency) and get our team of experts proper permissions.
Isn’t it cheating to pay to get to the top of the search results page?
Technically, yes—but these are the rules that Google has set in place, and they’ve been pretty successful doing it. In fact, the only way to ensure that you’re consistently at the top of the page is to pay for those placements, especially as AI plays more and more of a role in Internet experience.
Should I advertise on my own “branded terms”?
It’s not 100% essential, but it’s a good idea. As long as you have a novel and somewhat unique name, you should show up first in search engine results when someone searches for it. That said, it’s still a good idea to “buy” your “branded terms” (aka, brand name). Why? To avoid surrendering that position to circumstance or rogue competitors.
How much does pay-per-click advertising cost?
90-95% of the time, when we look at an existing account, it needs some kind of up-front work in order to function properly. Similarly, it can be a lot of work to get a new account set up right. That’s why (most of the time) we typically charge a flat, up front fee starting at $1,250 to get your ads up and running. From there what you pay depends on the scope of the effort and number of channels involved (text ads alone is less labor-intensive than text ads + YouTube). Typical management fees start at $1,600/month, regardless of ad spend. That’s the cost of doing things right.
Does this work for B2B?
YES! Contrary to what most marketers believe, PPC is a great tactic for B2B companies. We actually specialize in it. In most cases, B2B involves lower levels of existing demand in the marketplace due to specificity of product or service offering. That said, in a lot of cases, the people who do search for highly specified terms are typically more qualified and thus more likely to quickly engage.
Get started today
And get on your way to better results and a clear way forward.
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