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Notes on search, AI, advertising and measurement from the Sonar team.
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Best Practices Guide: Optimizing Google Business Profile for Paid Ad Success In Local Service Ads Campaigns
Google is moving its local service advertising entirely into the main Google Ads platform. With this upgrade, your Google Business Profile acts as the launchpad for your ads. Moving forward, the Google Ads system will automatically pull your business name,…
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Read: Never Mind the Metaverse, Threads and AI, this Knowledge Gap is Costing Meta—and Businesses that Rely on its Platforms—Millions
Never Mind the Metaverse, Threads and AI, this Knowledge Gap is Costing Meta—and Businesses that Rely on its Platforms—Millions
Ok, so imagine with me, if you will—you’re a small business owner. Say you just opened a bakery. You’re young and energetic, you’ve built a devoted following through…
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