Love Beets

The challenge

Creating Clarity from Complex Analytics

Love Beets is a national food brand with a growing digital presence and multiple marketing stakeholders. As data volume increased, the team needed clarity around what should be measured and how analytics could better support decision-making.

Despite having access to extensive data across Google Analytics 4, Google Tag Manager, and other platforms, the reporting experience wasn’t serving the business.

As analytics evolved over time, reporting became cluttered, tracking was inconsistent, and different teams relied on different metrics. The result was a system that technically worked, but lacked the structure needed to generate clear, actionable insight.

Before investing further in dashboards or optimization, Love Beets needed to answer a fundamental question: what should we be tracking, and why?

Key objectives

• Define clear KPIs aligned to business and marketing goals
• Improve visibility into meaningful user actions and events
• Reduce reporting complexity and eliminate redundancy
• Establish consistent, scalable tracking across platforms
• Align stakeholders around a shared measurement framework

The solution

Analytics & Measurement That Matter

We partnered with Love Beets to conduct a comprehensive analytics audit and discovery process focused on building a clean, reliable measurement foundation.

Rather than jumping straight into reporting, we aligned stakeholders around business goals and evaluated existing tracking to identify gaps, redundancies, and inconsistencies. From there, we developed a structured plan for improving data collection through Google Tag Manager, simplifying the GA4 environment, and organizing reporting around decision-making rather than data volume.

This approach created a clear roadmap for both immediate fixes and long-term measurement improvements.

The story

From Fragmented Analytics to Clear Measurement

We partnered with Love Beets to rebuild its measurement foundation, starting with defining clear goals and evaluating existing analytics and tracking infrastructure. By identifying gaps, reducing redundancies, and aligning KPIs with business objectives, we created a more structured approach to data collection and reporting. The result is a clearer, more reliable measurement framework that gives Love Beets greater confidence in its data and supports smarter marketing decisions, future campaigns, and ongoing optimization.

The next opportunity

With a stronger analytics foundation in place, Love Beets can develop targeted dashboards, refine reporting, and use insights to guide marketing performance across channels.